Lyngnes, Clarke & Paladin.
Global Experts in Sports Consulting.
10 Service Pillars Driving Smarter Sport
"You are a product of what you do" - Unknown
LCP delivers high-impact solutions across the entire sports industry through 10 specialist service verticals. From brand strategy to boardroom governance, our model blends commercial expertise, operational rigour, and elite performance insight. Whether you're a sponsor, a club, or an investor, we deploy the right experts to deliver results.
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Sponsorship Acquisition
Design. Deal. Deliver.
End-to-end partnerships that perform - from inventory design to rights packaging, negotiation, and activation strategy.
Deal Rescue & Restructure
Fix underperforming partnerships.
We realign rights, adjust terms, and rebuild trust to protect value and restore momentum.
Activation & Storytelling
Go beyond exposure.
From digital content to speaker-led activations, we create narratives that engage fans and move the needle.
Performance & Insights
Smarter decisions from better data.
We benchmark deals, track ROI, and provide clear analysis using our Deal Impact™ model - built on 82,000+ global sponsorships & 1,5M datapoints.
Property Access
Plug into elite global sport.
We help brands enter sport the right way -with a focus on fit, value, and long-term potential.
Organisational Optimisation
Structure drives success.
We guide governance models, define SOPs, and implement platforms like Mosaic ERP+ to drive clarity and control.
Talent & Recruitment
Performance starts with people.
We help federations and franchises build teams, from the boardroom to the bench.
Digital Transformation & Tech
Smarter systems, faster sport.
We audit digital infrastructure and implement CRM, analytics, and fan-facing solutions that scale.
Succession & Legacy Strategy
Leadership that lasts.
We build athlete-to-exec pipelines, develop future leaders, and protect institutional continuity.
Specialist Advisory
Trusted counsel, tailored strategy
From M&A and innovation to risk, funding, and compliance -our senior advisors unlock growth.