Lyngnes, Clarke & Paladin.
Global Experts in Sports Consulting.
Our team
"The whole is greater than the sum of irs parts" - Aristotle.
Meet the People Behind the Machine
LCP isn’t a traditional agency - we’re a high-performance consulting firm run by real operators. Our founding team and global consultants have worked inside sports organisations, tech startups, federations, and brands. Together, we deliver deep executional capability and smart commercial thinking, embedded into every layer of sport.
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With over 200 years of combined experience, LCP bridges global brands, rights holders, and investors to build meaningful partnerships in sport. We lead with data, insight, and execution - not fluff.
Our Founding team
Arvid Lyngnes
Arvid, a business growth expert with a Master’s in Marketing, specialises in unlocking untapped value.
His strategic approach maximises impact in business and sponsorships, driving measurable success.
More here...​​​​​​
Richard Clarke
Richard, a sports content strategist with over 20 years' experience at top organisations like Arsenal FC, leads UCFB's MSc Sports media program, enhancing fan engagement and digital presence in sports media.
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Tony Paladin
Tony is a Commonwealth Regatta rowing gold medalist, Exercise Physiologist & Sports Scientist. His expertise in sponsorship innovation has benefited clients like the UFC, UAE Team Emirates and Mercedes Petronas Formula 1.
Global Network of Experts
From AI to governance, fan engagement to finance - our team spans over 20 experts across 10 verticals and five continents. This structure lets us drop in specialists at pace, without the drag of bloated delivery.
Our Expert Consultants
Our Advisors & Partners
